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The Brazilian Packaging Congress comes to its 17 edition aiming to give access to Brazilian executives to top of mind leaders of the fmcg industry around the world, in order to inspire them to have a more purposeful attitude and to seek for new business models, understanding that innovation is a prerequisite of our economic and social development.

Promoted by the ABRE – The Brazilian Packaging Association a not-for-profit industry association that since 1967 works for the growth and development of the packaging industry in Brazil, the Brazilian Packaging Congress is a reference for fmcg companies, packaging industry and its supply chain in Brazil. The event brings a market oriented program and gathers around 400 executives from retail, brand owners, packaging converters, supply chain and design offices in order to discuss the future of the packaging consumers’ good segment, market trends, consumers´ expectations, new business models and market opportunities.

The event will take place on 5th and 6th of October in the great auditorium of the Fecomércio in São Paulo and the theme of the Congress will be:

Redefining opportunities and strategies to grow.
Business Models, Market opportunities, and the Consumers.

Brazil is a great country, homeland of a population of over 200 million people, counting with the main global companies operating in the country, and full of market opportunities. We understand, however, that the coming years will bring to Brazilian entrepreneurs the challenge to reframe their business strategy in order to maintain the competitiveness of their companies, being essential to know the market landscape and to look at different possibilities of operational strategy.

Considering this scenario, national and international executives will share their view and experience about new business models, the influence of the digital platforms and how traditional corporations are building bridges to cope with the new dynamics of the market. Further, the event will gather major and mid-size brand owners companies´ leaders that will share how they see the development of their markets and how to enhance their business competitiveness.

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PROGRAM

 


05 DE OUTUBRO DE 2016

Horário

Tema | Palestrante

7:15 am to 8:30 am

Accreditation and Welcome Coffee

8:30 am to 8:50 am

Opening

8:50 am to 9:40 am

Thomas Reiner – CEO | Berndt & Partner

Competitiveness in the Packaging Business and the influence of the digitalization

9:40 am to 10:25 am

Bruno Furtado – Partner | McKinsey

What has changed in consumers' behaviours in Brazil and how to be effective in this market scenario?

10:25 am to 10:55 am

Coffee-break and business

11:00 am to 11:40 am

Luiza Helena Trajano – Founder of Magazines Luiza retail chain

Leaders that inspire!

11:40 am to 12:30 pm

Alexandre Almeida – President | Itambé

Brand owner (fmcg) companies' leaders and the market perspectives

12:30 pm to 2:00 pm

Lunch and business

2:00 pm to 2:40 pm

Pedro Feliu – Director – Nescafé Dolce Gusto | Nestlé Brasil

A new business model based on a multimodal business platform

2:40 pm to 3:05 pm

Eduardo Terra – President of the Brazilian Retail Society

Retails LABS – a new dynamic on the horizon

3:05 pm to 3:25 pm

Viviane Villela – Executive Director | E-Commerce Brasil

Because look at the development of E-Commerce in Brazil. Opportunities and challenges of e-commerce management

3:25 pm to 3:45 pm

Thibaud Lecuyer – Founding partner | Dafiti

Chat about: New demands, perspectives and e-commerce opportunities in Brazil

3:45 pm to 4:00 pm

Debate

4:00 pm to 4:30 pm

Coffee-break

4:30 pm to 5:00 pm

Peter Schkoda – Head of Sales | HAPA – Coesia Group

Digital inline printing - achieving zero lead time, zero waste and product personalization

5:00 pm to 5:30 pm

Juliana Seidel – Environmental Development Manager | Tetra Pak

Packaging and Circular Economy - the vision of Tetra Pak

 


06 DE OUTUBRO DE 2016

Horário

Tema | Palestrante

7:15 am to 8:30 am

Welcome back e coffee

8:30 am to 8:40 am

Opening

8:40 am to 9:20 am

Pedro Ibañez – Account Director for Latin America | Canadean

The fmcg Market around the world and in Brazil: drivers and Market opportunities

9:20 am to 10:00 am

Jomar Beltrame – Vice President | Embelleze

Embelleze: building a dynamic business propositional

10:00 am to 10:30 am

Coffee-break and business

10:30 am to 11:15 am

João Campos – President | PepsiCo Brasil

Pepsico: connecting with society and consumers to ensure their competitiveness

11:15 am to 11:55 am

Laura Kroeff – Digital & Innovation VP | Box 1824

'Unclassed consumption' – yhe results of a ultimate research about consumers

11:55 am to 12h35 pm

Fernanda Bizzaria – Partner | Occhi Observatory and Heloisa Rios Nigro – Partner | Occhi Observatory

What consumers say about packaging when they are not being observed and key market opportunities

12:35 pm to 12:45 pm

Debate

12:45 pm to 2:00 pm

Lunch and business

2:00 pm to 2:20 pm

Juliano Seabra – Director General | Endeavor Brasil

As entrepreneurship has developed in Brazil, and how the approach to traditional enterprises can bring amazing results

2:20 pm to 2:45 pm

Paloma Alonso – Commercial Vice-President for Latin America Packaging Business and Specialty Plastics | Dow Brasil

Park Studios: Collaboration, Innovation, Acceleration

2:45 pm to 3:15 pm

Patrick Teeyssonneyre – Director of Innovation and Corporate Technology | Braskem

Braskem Labs: innovating collaboratively to improve the lives of people through the plastic and chemical solutions

3:15 pm to 3:35 pm

Aldo Bergamasco – Managing Director da ZRG Partners and founding partner | Baden Baden

Team: key to the success of a new business model - the case Baden Baden

3:35 pm to 3:50 pm

Debate

3:50 pm to 4:30 pm

Coffee-break and business

4:30 pm to 5:10 pm

Felipe Oria – Global Innovation Marketing – Executive Manager | BRF

Flexibility and diversification: a new dynamic for competitiveness

5:10 pm to 5:30 pm

André Leal – Market Development Manager | Braskem

Collaborative innovation platforms recycling and packaging



*The event will offer simultaneous translation Portuguese - English

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SUBSCRIPTION

 

INVESTMENT BY SUBSCRIPTION

 

Until 09/30//2016

1 inscription

US$ 710,00

2 to 5 inscription

US$ 605,00

6 to 10 inscription

US$ 545,00

 

It includes: welcome coffee, coffee-break, working lunch, support material, certificate of participation and simultaneous translation (english / portuguese / english). The content of the lectures, released by the speakers, will be sent by email within 10 days after the event.

SPEAKERS

 

JOÃO CAMPOS

President
Pepsico

JOMAR BELTRAME

Vice-President
Embelleze

ALEXANDRE ALMEIDA

CEO
Itambé S/A

 

FELIPE ORIA
Global Innovation Marketing – Executive Manager | BRF

PEDRO FELIU

Director Nescafé Dolce Gusto
Nestlé Brasil

ALDO BERGAMASCO

Managing Director da ZRG Partners and founding partner
Baden Baden

 

BRUNO FURTADO

Partner
McKinsey

FERNANDA BIZARRIA

Partner
Occhi Observatory

HELOISA RIOS NIGRO

Partner
Occhi Observatory

 

LAURA KROEFF

Digital & Innovation VP
Box 1824

THOMAS REINER

CEO
Berndt+Partner GmbH

LUIZA HELENA TRAJANO

Founder of Magazines
Luiza retail chain

 

EDUARDO TERRA

President
SBVC

PATRICK TEYSSONNEYRE

Director of Innovation and Corporate Technology
Braskem

PALOMA ALONSO
Commercial vice president for Latin America Packaging Business and Specialty
Plastics | Dow Brasil

 

ANGÉLICA SALADO

Research Analyst
Euromonitor International

JULIANA SEIDEL

Environmental Development Manager | Tetra Pak

ANDRÉ LEAL

Market Relationship Manager
Braskem

 

PETER SCHKODA

Head of Sales
HAPA – Coesia Group

JULIANO SEABRA

Diretor Geral
Endeavor Brasil

THIBAUD LECUYER

Founding Partner
Dafiti

EXHIBITION

 

Business Lounge: Booth for companies to demonstrate their products and services and for strategic networking.

During  ABRE´s Brazilian Packaging Congress, companies will be able to present in the Innovation Area products, services and small equipment they can offer to the packaging market.

In this space the congressman will have the opportunity to get to know better technologies and solutions in packaging, materials, raw-materials, supporting services and small equipment, configured as an excellent opportunity to get in touch with key players and executives of the Brazilian packaging industry and consumer goods companies.



Interested in adquiring a booth? Please contact Mrs. Raquel Elias – raquel@abre.org.br or 55 11 3060-5518.

GENERAL INFORMATION

 

Date: 5 and 6 October 2016

Time: 8:00 am – 6:00 pm

Local: Centro Fecomercio de Eventos
Rua Dr. Plínio Barreto, 285 – Bela Vista – São Paulo / SP
SITE MAP

Main roads

* Avenida Nove de Julho, Praça 14 Bis

* Avenida Paulista

Reference points

* Next to Fundação Getúlio Vargas

* Behind MASP – Museu de Arte de São Paulo

* In front of Hospital Sírio Libanês


HOTELS SUGGESTED

H3 Paulista
Rua Rocha, 217 – Bela Vista
Accommodation: standard
Category: 3*
Daily single: R$ 219,00
Daily double: R$ 249,00

 

Blue Tree Premium Paulista
Rua Peixoto Gomide, 707
Accommodation: superior
Category: 4*
Daily single: R$ 335,00
Daily double: R$ 395,00

 

Melia Paulista Business & Convention
Avenida Paulista, 2181 – Jardins
Accommodation: classic
Category: 4*
Daily single: R$ 389,00
Daily double: R$ 439,00

 

The Universe Paulista By Intercity
Rua Pamplona, 83 – Bela Vista
Accommodation: luxo
Category: 3*
Daily single: R$ 340,00
Daily double: R$ 370,00

 

Feller Avenida Paulista
Rua São Carlos do Pinhal, 200 – Bela Vista
Accommodation: superior
Category: 4*
Daily single: R$ 350,00
Daily double: R$ 400,00

 

La Residence Paulista
Alameda Jaú, 1606 – Cerqueira Cesar
Accommodation: superior
Category: 4*
Daily single: R$ 259,00
Daily double: R$ 279,00

 

Massis Five Star
Rua Luis Coelho, 80 – Cerqueira Cesar
Accommodation: standard
Category: 4*
Daily single: R$ 303,00
Daily double: R$ 330,00

 

Pergamon São Paulo Frei Caneca
Rua Frei Caneca, 80 – Consolação
Accommodation: standard
Category: 3*
Daily single: R$ 279,00
Daily double: R$ 323,00

 

Reservations and information: Agência Nix Travel
Talk to Sr. Mabel
Phones: 55 11 5627-0044 | 55 11 7780-7776
mabel@nixtravel.com.br

CONTACT

 

For more information contact us:

ABRE – Brazilian Packaging Association – 55 11 3060-5510

Isabella Salibe – 55 11 3060-5517 | isabella@abre.org.br